LEAD PRODUCT MANAGER
PORTFOLIO / 2015 — 2025
AVAILABLE FOR FREELANCE
PROJECTS IN 2026
AVAILABLE FOR FREELANCE
PROJECTS IN APR 2023
- PRODUCT | GROWTH | AI
End-to-End Product Manager
Building products people use, love and remember
Hi, I’m Alex! A Brazilian Lead Product Manager based in Portugal, helping teams ship meaningful, world-class products. From discovery to delivery, I bridge product strategy, growth, and brand storytelling to build experiences that connect.
I help founder, teams and builders design smarter, launch faster, and grow with intent — powered by experience, empathy, and a bit of AI.
→ Let’s build what matters
About me
- BRIDGING PEOPLE, PRODUCTS & GROWTH
I help teams build products that make sense to people and the business.
For 10 years, I’ve worked with startups and enterprise teams to bridge discovery, delivery, and growth. I sit at the intersection of product, marketing, and execution. Early validation? AI workflows? Go-to-market? I handle the full loop.
What I actually do: turn user behavior into clear direction. Add structure where there’s chaos. Build systems that create impact, not just output.
- TURNING INSIGHT INTO IMPACT
Here’s what that looks like in practice.
→ See how I work with teams
- AS SEEN IN
- GOING BEYOND DELIVERY
Building products is hard, and building the right one is even harder
I partner with teams to cut through noise and focus on what matters most, designing smarter workflows, validating ideas faster, and creating growth loops that brings understanding and causes lasting impact.
Product Discovery
Teams often move fast without full clarity on what matters.
I help uncover the real customer needs behind assumptions and translate them into validated opportunities. From user insight to problem definition, discovery becomes the foundation for smarter decisions later.
0-1 MVP Design, Build & Launch
Early-stage momentum can fade when ideas outpace structure.
I guide teams through the 0–1 phase — aligning vision, experimentation, and delivery to create early traction and learning loops.
Product-Led Growth
Even great products lose momentum when the experience doesn’t guide users toward action.
I create intuitive, intentful journeys that turn engagement into habit and habit into growth. Each interaction reinforces value naturally, drives action, and fuels the loop.
Go-to-Market Strategy
Strong products still need strong pull.
I connect story and traction, translating product value into clear, repeatable growth systems. From positioning and pricing to acquisition funnels and launch strategy, I make sure every story brings customers closer.
AI-Augmented Workflows
AI works best when it amplifies, not replaces.
I help design intelligent workflows and processes that enhance creativity and speed — superpowering people while keeping intent and human judgment at the core.
Exploring something new?
Whether you’re shaping an idea, defining scope, or navigating uncertainty, I’m happy to help you find clarity and direction.
Behind every great product is a team that knows what to build, why, and when — and has the systems to move fast once they do.
- KNOWING WHAT MATTERS
Shipping fast doesn't matter if you're building the wrong thing
Most teams move with speed but without clarity.
They chase features instead of outcomes. They react instead of deciding.
And the gap between what users need and what gets built just keeps growing.
I help teams close that gap by turning user behavior into an outcome-first strategy and outcomes into impact.
- From knowing what matters to doing it right.
I help founders and teams bridge every stage of the product journey
Building the right thing takes more than ideas. It takes structure, empathy, and focus.
I guide founders, teams and builders through the end-to-end product journey, from understanding real needs to delivering experiences that create lasting value for users and the business.
🤖 AI-Enhanced Product Development
From Claude and GPT prompting to full-stack agents and automation, I use AI to speed up research, decision-making, and delivery without leaving people out.
💼 Sales & Marketing Experience
Having co-founded startups and led product strategy alongside growth teams, I understand how to shape product narratives, funnels, and positioning that actually convert.
🎨 Hands-On Design UI/UX Background
With roots in UX and interface design, I can go from low-fi wireframes to high-fi mockups, while collaborating seamlessly with designers or leading when needed.
🧠 Code Fluency beyond Vibe Coding
I’m not an engineer, but I know enough to scope, challenge, and align with dev teams — translating business needs into technical clarity.
📊 Product, Growth & Brand Strategy
From GIST and OKRs to growth loops and AARRR funnels, I work with cross-functional teams to ship meaningful work that drives outcomes.
🌀 Roadmap Management & Agile Product Delivery
Whether SCRUM, Kanban, or async discovery/delivery flows, I adapt to teams while always pushing for clarity, autonomy, and momentum.
How we can work together
Product & AI Consulting
Partnering with teams to clarify strategy, improve discovery, and refine execution.
Coaching & Mentoring
Helping PMs and founders build stronger judgement, priorities, and focus.
Workshops & Facilitation
Turning complex challenges into structured sessions that create alignment.
Speaking & Teaching
Sharing frameworks for building intentional, human-centered products.
Over the past decade, I’ve applied this approach across startups and global teams — shaping products, leading growth, and helping people work smarter together.
Kaizen Gaming | Porto, Portugal
Lead Product Manager
2024 -PRESENT
Farfetch | Porto, Portugal
Senior Product Manager
2022 - 2024
Ebay | Portland, USA (Remote)
Product Owner
2020-2022
Tooda | Rio de Janeiro, Brazil
Product Manager
2018 -2 020
YDreams Global / Arkave-VR | Rio de Janeiro, Brazil
Product Manager
2016-2018
Nibo | Rio de Janeiro, Brazil
Product Manager
2015-2016
What a decade in product taught Me
A decade of building, testing, and shipping taught me that clarity always wins. As AI reshapes how we work, that principle matters more than ever.
The Unvibe Playbook captures my approach to balancing speed, structure, and human intent in modern product building.
TARJAPRETA
2025
- GRAPHIC DESIGN
- VISUAL DESIGN
- ADOBE PHOTOSHOP
- ADOBE ILLUSTRATOR
Nimbus Infinity
2023
- FIGMA
- ELEMENTOR
- WORDPRESS
- WEB DESIGN